10 | 01 | 2025

First Bank Texas Wins Back-to-Back IBAT Best of Community Banking Awards for “That’s My Bank” Campaign

Bluebird Creative is proud to celebrate our client, First Bank Texas, on earning the Independent Bankers Association of Texas (IBAT) Best of Community Banking Award for two consecutive years—2024 and 2025.

In 2024, First Bank Texas won the Gold Eagle Marketing Campaign Award for the "That's My Bank!" campaign and in 2025, they won the same award for the Mobile Branch campaign.

2024 That's My Bank Campaign:
IBAT Best of Community Banking Award for the That’s My Bank campaign
First Bank Texas brand campaign showcasing real customer stories and local business impactIntegrated marketing campaign for First Bank Texas designed to strengthen community connection
2025 Mobile Branch Campaign:
Mobile Branch Wrap and Graphic Design
Experiential Graphic Design for Bank MarketingIntegrated Marketing Campaign for Digital and Experiential Touchpoints

The IBAT Best of Community Banking Award honors financial institutions that demonstrate exceptional brand leadership, meaningful community engagement, and innovative marketing that strengthens relationships with customers. First Bank Texas’ “That’s My Bank” campaign stood out for its authentic storytelling, human-centered messaging, and focus on the real impact community banks have on families, businesses, and local economies across Texas.

At the heart of the campaign was a simple but powerful idea: banking is personal. The “That’s My Bank” platform highlighted real stories from customers, business owners, and families whose lives and livelihoods have been shaped by their relationship with First Bank Texas. From supporting local entrepreneurs to helping families build generational financial stability, the campaign positioned the bank not just as a financial institution, but as a trusted community partner.

Bluebird Creative partnered closely with First Bank Texas to bring this vision to life through a fully integrated marketing strategy. The campaign included brand positioning, storytelling, digital and social media execution, video content, community-focused messaging, and strategic media placement—all designed to reinforce trust, deepen engagement, and elevate brand visibility across key markets. The result was a cohesive, emotionally resonant campaign that strengthened customer loyalty while attracting new audiences.

Winning the IBAT Best of Community Banking Award in both 2024 and 2025 underscores the lasting impact of the “That’s My Bank” campaign and the continued momentum of First Bank Texas’ brand. It reflects not only marketing success, but the strength of a bank committed to community investment, relationship-driven banking, and long-term growth.

For Bluebird Creative, this recognition represents the power of strategic storytelling in financial services marketing. Community banks play a vital role in local economies, and campaigns like “That’s My Bank” along with the Mobile Branch rollout, demonstrate how authentic messaging and strong brand positioning can deepen trust, strengthen relationships, and drive meaningful results.

We are honored to partner with First Bank Texas and proud to support a brand that continues to set the standard for community banking excellence.