Amanda Beard Interiors
When working with Amanda Beard to refresh and grow her interior decorating brand, build her new website and bring fresh content to her social media presence, we wanted to elevate and modernize while showcasing her incredible design talent and the latest design trends.
A Fort Worth-based company, Amanda started her interior design business from the ground up, putting her impeccable taste into the homes of families across the Metroplex. Amanda brings her prior knowledge of public relations, marketing and event planning to her work in design and believes relationships, respect and community are at the heart of her brand.
Bluebird partnered with Amanda on a full brand refresh that spanned interior design branding, a new website, and an ongoing feed of social media content built to show her work at its best. The goal was to give a Fort Worth designer with a growing client base across the Metroplex a visual identity and online presence as polished as the rooms she creates.
Fort Worth and the wider Metroplex are crowded with designers, and a strong brand is often what earns the first call. That made cohesive interior design branding, a portfolio website, and steady social media content the foundation for how new clients would find and judge her work.
The Challenge
Amanda had earned a loyal following in Fort Worth and across the Metroplex, but her brand had not kept pace with the quality of her design work. She needed an identity that felt current, a website that worked as a true portfolio, and social media content that gave prospective clients a reason to follow along.
Amanda came to us with an idea to refresh her brand identity with modern fonts, a clean color palette and updated content to show off her stunning interiors.
Our team started with the brand foundation, developing a refined logo system, typography, and color palette that carried Amanda's sensibility into every touchpoint. From there we extended the interior design branding into print collateral, a new website designed around her portfolio, and a social media content approach built to keep her feed active and on brand. Each piece was made to reflect the same taste her clients across Fort Worth and the Metroplex already trusted in their homes.
Throughout the process we kept Amanda's voice at the center, pattern-matching the refreshed identity to the warmth and polish her Fort Worth clients already associated with her name.
The Results
With the new branding, we have created a wide variety of print collateral and social media assets as well as a brand new website for her portfolio.
The refreshed interior design branding gave Amanda a consistent look across her website, print pieces, and social media content, making it easier for families across Fort Worth and the Metroplex to recognize her work and reach out. With a portfolio website that finally matched her design sensibility and a steady stream of on-brand social content, Amanda now has a digital presence positioned to grow alongside her business.
More than a visual refresh, the project gave Amanda a system she can grow into as her Fort Worth practice expands across the Metroplex. The interior design branding, website, and social media content now speak with one voice, so every new room she photographs strengthens the same story.