Cowtown Men's Health Association — case study
Cowtown Men's Health Association is a nonprofit organization dedicated to supporting men and their families through difficult health journeys. They partnered with us to launch a modernized website and refreshed branding, along with coordinated event-branding materials for their annual charity golf tournament. The goal was to establish a cohesive, professional identity for CMHA online and in person — one that reflects its mission, makes information easily accessible to users, and presents a unified look and feel across digital and event channels. Bluebird Creative designed the website, reworked brand elements (visual identity, typography, colors, logo treatments), and developed event-branding assets to ensure that their signature fundraising event aligned with the new brand identity.
With their signature fundraising event upcoming and a fragmented digital user experience in place, our timeline was short and the work was great. Starting with the brand for the organization as a whole, our team developed concepts that highlighted the masculine essence while remaining true to Cowtown roots. From there, our team created a complimentary event brand package for their golf fundraising event. To ensure a seamless and easy-to-update client website, we chose Squarespace for their website CMS and launched just in time for team event signups.
The results are an event that brought in over $30,000 in funds to support men's health. Not only was the fundraiser a huge success, but the brand and website we were able to setup will last for years to come.