First Bank Texas is committed to transforming the way individuals, families, and businesses achieve financial success. With locations from outside Fort Worth to across West Texas, First Bank Texas is the oldest national bank charter in the state, and committed to serving their local communities. From day-to-day banking to long-term financial planning, their team combines deep local roots with forward-thinking innovation. Bluebird has partnered with First Bank Texas to strengthen their brand and communications, bringing a nimble, responsive approach that aligns with the bank’s commitment to serving dynamic communities.
In an increasingly competitive financial landscape, First Bank Texas recognized the need to strengthen its position with a unified, elevated brand presence that reflects its commitment to community banking and modern financial solutions. As their creative Agency of Record, Bluebird Creative supports First Bank Texas across all aspects of design and communication — from corporate branding and customer marketing to internal messaging and digital outreach. As the banking industry continues to evolve, Bluebird Creative delivers consistent, agile creative solutions — including branch signage, digital ads, email marketing, social media content, and collateral for lending and deposit products — all tailored to reinforce First Bank Texas’s trusted reputation and customer first approach. Together, we’re helping First Bank Texas connect with individuals, families, and businesses at every touchpoint, building a cohesive brand that’s both modern and deeply rooted in Texas values.
Strategic and Branded Social Media Management
Bluebird Creative manages Facebook, LinkedIn and Instagram platforms for the bank. We start every social media engagement with a sound strategy and content calendar followed by key branding mood board. From this mood board, we create a cohesive and strongly branded social media experience that can be recognized by customers at first glance. An added component to social media management for this brand is the need for compliance approval which our team has extensive experience with through the years.
That's My Bank! Campaign
The That's My Bank! Campaign launched in 2024 is a campaign that emphasizes the importance of personal relationships over impersonal digital transactions—banking that feels genuinely local and connected. Placements including billboards, digital ads, print ads and social media placements have all been the engine driving this campaign. In November 2024, the campaign won the Gold Eagle Award for Marketing by the Independent Bankers Association of Texas.
ITM Launch
The ITM (Interactive Teller Machine) launch in 2024 welcomed Ted, the brand's unofficial mascot. Ted greets customers on screen to walk them through steps for using the ITM. From development of Ted to creation of ribbon cutting invitations, our creative agency supported the launch of this branded effort.
Mobile Branch Launch
Bluebird Creative worked alongside the in-house marketing team at First Bank Texas providing initial wrap design for the branch all through branded collateral, PR efforts and launch materials for the new mobile branch.
Since expanding our partnership with First Bank Texas, Bluebird Creative has delivered measurable impact across brand communications and marketing strategy. With agile, compliance-informed creative support and a focus on consistent brand execution, we’ve helped strengthen visibility across customer, internal, and community-facing touch points. Since the campaign launch in March 2024, our work has driven over 2,000 new branch visits, more than 1,100 phone calls, and 26 million impressions across digital and traditional channels — alongside a significant lift in web traffic and inbound inquiries. From targeted ads and landing pages to signage and internal communications, Bluebird continues to deliver scalable, high quality creative that supports real business growth and deepens brand recognition for First Bank Texas.
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