Fort Dental is a local Doctor-owned and operated dental clinic in Fort Worth, TX. Our initial engagement with the brand was in 2019 with a rebrand to establish them as the most modern dentist in the region. Since then, Bluebird Creative has been supporting the brand through digital and traditional efforts to support new doctors onboarding with the goal of consistent, new patients each month.
As Agency of Record for Fort Dental, Bluebird Creative was tasked with helping the practice stand out in a market increasingly dominated by corporate-owned dental chains. Fort Dental aimed to position itself as a youthful, modern, and approachable office with leading doctors and advanced technology to care for every patient’s smile. Facing off against quippy marketing from competitors like Mint Dentistry and other regional corporates, Bluebird developed a bold campaign that blends trendy Gen Z slang with cross-generational appeal, aligning perfectly with Fort Dental’s technology-driven, patient-first brand.
Social Media Management
In addition to a substantial print presence, our team is proud to manage and design digital content for a variety of Fort Dental social platforms. A main outcome and goal of this rebrand was to reach a new audience and bring in clientele searching for a practice with dedicated and experienced doctors, friendly and compassionate staff members, and affordable, modern dental care.
Since the launch of our branding and social campaigns in January 2023, we have seen a significant increase in Instagram followers, strong TikTok visibility with one viral video, and an 18% growth in unpaid Facebook followers. Paid efforts have driven 140 form fills, with an average cost per conversion of $51.87 and an impressive video completion rate of 98.83%.