Jenna Sims — case study
Jenna Benge Sims is a REALTOR® who knows North Texas land the way you only can when you have grown up on it, bought it and sold it. She came to Bluebird ready to show up consistently on social media, but without the time to post with intention or a strategy to turn attention into conversations. We built her a content system that sounds like her and keeps working while she is out showing property.
Serving Granbury, Weatherford, Mineral Wells and the communities around them, Jenna's brand is equal parts faith, family and a real love of the land. Our job was to translate that into a feed her audience would recognize, trust and reach out to.
Jenna already had the reputation and the local knowledge. What she did not have was a steady presence online. Posting was sporadic, the look was inconsistent, and nothing tied her expertise back to the people looking to buy and sell in her area.
She needed more than nice graphics. She needed a rhythm she could sustain and a strategy that actually moved people from scrolling to messaging her.
A Feed That Sounds Like Her
From monthly market reports to scripture, land-buying tips to local shopping guides, every post reinforces Jenna's voice and her expertise. Varied enough to stay interesting, consistent enough to build trust.
We gave Jenna a clear content strategy, a consistent visual identity and a steady cadence built around what her audience actually cares about: the land, the local market, the lifestyle and her faith. Over two years of that steady, strategic posting, the momentum showed up in the numbers.
- 81.31% increase in followers
- 62.35% increase in Instagram engagement
- 496% increase in inbound conversations
That last number is the one that matters most to a real estate business. More conversations mean more relationships, and more relationships mean more closings.