Little Letters Paper Studio, a Fort Worth–based custom stationery brand, partnered with Bluebird to refresh its identity and digital presence. The goal was to create a brand and website that embodied the warmth, craft, and personality of the studio while offering clients a clear and enjoyable path to order custom stationery. Our team developed a rebrand that balanced timeless elegance with a modern touch, building visual consistency across logos, typography, and color palettes. Alongside the refreshed brand, we designed and built a Squarespace website that highlights the beauty of the work, guides customers through the ordering process with ease, and positions Little Letters as a standout in a saturated market.
As a boutique stationery studio in a competitive market, Little Letters Paper Studio needed a brand presence that truly reflected the artistry and care behind every piece. While the work itself was thoughtful and custom, the existing brand and website struggled to stand out against competitors and didn’t communicate the premium value of the service.
The prior website experience also posed challenges for customers—ordering custom stationery felt confusing and lacked a clear process. Little Letters needed a rebrand and digital experience that elevated her story, differentiated her offerings, and made ordering as seamless as the designs themselves.
The rebrand and website launch gave Little Letters Paper Studio a polished, professional platform to grow. The new identity reflects the studio’s artistry and helps the brand stand apart in the crowded stationery space.
On the website side, improved navigation and a clear “How It Works” process simplified the custom order journey, reducing barriers for new clients and building trust. The site’s responsive design ensures a seamless experience across devices, while optimized content highlights testimonials, galleries, and service details.
Together, the updated brand and website not only improved recognition but also elevated the overall client experience—making it easier than ever for customers to discover, connect with, and order from Little Letters.