Lovelace Law — case study
Lovelace Law came to us looking for a way to supplement their organic leads through digital marketing in the Burleson and Fort Worth areas.
As a law firm rooted in Burleson and serving clients across the greater Fort Worth market, Lovelace Law had built a steady practice on referrals and a strong local reputation. They wanted that same trust to show up in search results, where people tend to look first when they need legal help. Bluebird approached the engagement as a lead generation program for law firms, using PPC and Google Ads to reach potential clients at the exact moment they were searching.
Our job was to build a paid media engine that fed the firm's pipeline while protecting the organic momentum the firm had already earned. This case study walks through the audit that shaped the plan, the paid advertising strategy we deployed across Burleson and Fort Worth, and the growth that followed.
The Challenge
Lovelace Law competes in one of the most crowded advertising categories in the Burleson and Fort Worth legal market, where firms chase a limited pool of high-intent searches every day. Breaking through called for a disciplined approach to paid media and a clear read on where the firm's budget would work hardest.
To help maximize their digital footprint, we started our work with a full marketing audit to identify areas of their online presence that needed to be improved. What we found was that they needed increased visibility with theirLocal SEO and Organic SEO as well as the ability to enter the competitive paid ads space through PPC and display.Deploying a $10K per month ad spend across PPC, display and retargeting tactics, we have been able to impact great change and overhaul the brand’s digital footprint.
From there, we structured the Google Ads account around the practice areas that mattered most to the firm, matching ad copy and landing pages to the way people in Burleson and Fort Worth search for legal help. Careful keyword selection, negative keyword management, and ongoing bid adjustments kept the PPC program efficient as it scaled, while retargeting kept Lovelace Law in front of prospects who had already shown interest. Every dollar of the paid media budget was tracked back to the calls and form fills it produced, so the firm always knew what its advertising was doing.
The audit also confirmed that paid media would let Lovelace Law compete for cases it could not reach on referrals alone, putting the firm in front of Burleson and Fort Worth searchers at the moment they decide to call a lawyer.
The Results
With an average month bringing in about 20-40 leads per month equating to approximately $40,000-$80,000 in revenue each month, our ROAS is 16x and brand visibility has skyrocketed. The firm’s revenue is up 20% YOY.
Beyond the numbers, the paid media program gave Lovelace Law a predictable source of new business to sit alongside the referrals that built the practice. The PPC and Google Ads work strengthened the firm's presence across Burleson and Fort Worth, and the steady flow of qualified inquiries gave the team the confidence to keep investing in lead generation. As search competition shifts, Bluebird continues to refine the campaigns so the firm holds its position in a demanding market and keeps its calendar full.
For a firm built on personal relationships, the goal was never volume for its own sake. The PPC and Google Ads campaigns were tuned to bring in the kind of qualified inquiries the team could actually serve well, so growth in the Burleson and Fort Worth market stayed sustainable.