NexGen, a division of Harmac Energy located in Haynesville, TX, provides comprehensive pipeline and facility construction services. From clearing right-of-ways and site preparation to testing and final cleanup, NexGen manages every step of the construction process. Their expertise ensures safe, efficient, and high-quality builds that meet the rigorous demands of the energy industry.
In a region where energy infrastructure demands are rapidly expanding, NexGen needed a way to stand out as a full-service provider. Competing contractors often specialize in only one stage of construction, leaving clients to coordinate multiple vendors and timelines. NexGen’s challenge was to communicate their ability to streamline this process—offering end-to-end project management that reduced delays, minimized risk, and ensured regulatory compliance.
With a growing sales team in an industry that is highly relationship driven, our challenge was to create standardized sales materials with a personal touch.
The Need for a Centralized Sales Tool
With a demand from the field for a consistent sales tool, NexGen leveraged our help to create a branded, professional asset.
Branded but Still Personal
In an industry based on relationships, each salesman wanted a tool that felt personal for their network. After the base asset was created, individual salesman specific assets were created for use in the field.
Based on a standard centralized sales brochure, our team created individual salesman tailored assets that each salesman can use in the field as a tool. Timeline to complete the project was one month and our team prepped final files for print and delivery to the client.