Smith System, a leader in professional driver training and fleet safety solutions, has built a reputation for excellence across industries. Our work with the brand focused on evolving its identity to reflect its legacy, while positioning it for future growth and active acquisitions. Beginning with a strategic refresh of brand messaging and design, Bluebird Creative supported Smith System through a range of digital and traditional marketing efforts aimed at reinforcing thought leadership, engaging key industry stake holders, and elevating brand value. As the company navigated changes in ownership and leadership, our consistent, strategic brand presence helped preserve customer trust and ensure continuity — critical in a competitive market where brand equity plays a key role in valuation and long-term success
As Agency of Record for Smith System, Bluebird Creative was brought on to help the brand stand out in a market increasingly saturated with tech-first driver safety and corporate training providers. Smith System sought to modernize its presence while staying true to its legacy as the pioneer in professional driver safety. To achieve this, Bluebird led a full-funnel marketing effort— evolving the brand’s email CRM strategy for better audience segmentation and engagement, identifying new paid advertising opportunities to reach fleet decision-makers, and delivering ongoing graphic design and production support across print and digital platforms.
Competing against aggressive, modern messaging from newer market entrants, Bluebird developed bold creative that blended contemporary design with Smith System’s trusted voice —highlighting both innovation and long-standing credibility.The result: a revitalized brand ecosystem that strengthenedSmith System’s leadership position while opening doors to new audiences and growth opportunities.
Since launching our refreshed branding, CRM, and paid media strategy for Smith System, we’ve seen strong performance across digital channels. Our campaigns have generated 5,622 qualified form fills, while maintaining an average paid cost per click of just $0.08. LinkedIn engagement is up 52.7%, with a remarkable4,140% increase in clicks from April 2024 to April 2025. Our email efforts have reached scale, with over 112,000 messages sent and nearly 108,000 delivered. Facebook followers also grew by 2.81%,reinforcing Smith System’s position as a trusted, data-driven leader in driver safety training.