Sunrise Scones
Branding, Graphic Design, Packaging
The Story
Family owned and operated in Fort Worth, Texas, Sunrise Scones creates gourmet, frozen take-and-bake scones for you and your family to enjoy at home. They pride themselves on using organic, fresh ingredients in every scone, bringing the bakery right to your kitchen. As a small business, Sunrise Scones wanted to create a fresh brand and package to go with their newly launched line of frozen scones with a colorful and hand-drawn design aesthetic.
We wanted to incorporate bright, playful colors and fluid fonts for an approachable appearance with a bohemian feel. With a variety of delicious flavors, we wanted to make sure we included photography of the products on the packaging to show the small batch, handcrafted scones in all their buttery perfection.
![null](https://images.prismic.io/bluebirdcreative/85ef0955-02a2-45fd-9fa0-5a26fedc2817_SRS_Box_Mockup__BlueberryFront.jpg?auto=compress,format)
![null](https://images.prismic.io/bluebirdcreative/0d6dc067-353e-4204-a71c-a62c79fc340e_SRS_Box_Mockup__ChocolateFront.jpg?auto=compress,format)
![null](https://images.prismic.io/bluebirdcreative/5a865699-bb86-4395-ae75-d83984097693_SRS_Box_Mockup__StrawberryFront.jpg?auto=compress,format)
![null](https://images.prismic.io/bluebirdcreative/2f7509bf-afa7-4a69-a144-8cc515886043_FAT_Drink+Menu-11.jpg?auto=compress,format)
![null](https://images.prismic.io/bluebirdcreative/2786fc0d-86dc-4287-a067-33fbea78a4c2_FAT_Drink+Menu-12.jpg?auto=compress,format)
End Result
For the final logo and package design, we chose a psychedelic and hand-written font combination paired with a drawn sunrise. Incorporating this logotype with hand-drawn patterns for each flavor, professional photography of the scones, and a vibrant, playful color palette allowed for us to give Sunrise Scones a new identity for their growing brand. Today, you can find Sunrise Scones at Clearfork Farmers Market and Central Market.